You must have a specialty. Your specialty, or niche, will either be something you’ve figured out for yourself or if you don’t choose, sometimes it’ll emerge on its own just because of your natural talents and personality. Who you are, what you do, and who you attract all come into consideration for your specialty. Uniqueness is a beautiful thing.
Read MoreOne of the hardest things about running an interior design business is that there really are very few standards and practices in the industry. Interior design is a super-specialized business and extraordinarily personal. Many designers (and clients) find frustration in the lack of industry standards and business practices.
However, because there aren’t industry standards, each design business owner is able to create their own standards and practices based on their strengths, their special sauce, their specialty, and their ideal clients.
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