Hi! I’m Capella and I’m an interior designer who helps fellow designers build their businesses.
I believe designers should support and uplift each other. By helping and boosting one another, we can elevate the business of interior design together!
I’m not going to sugar-coat things for you. Just straight-forward, candid advice.
My background…
After graduating from The University of Southern California, I worked for the art department in television and film. I started my interior design career at Michael Smith Inc in Los Angeles working on multi-million dollar projects around the world.
I left when I moved cross-country to Atlanta and started my own business. It was 2010 and a tough time to be building a business. I knew that designers could overcome the recession if only they learned to adapt and run their businesses differently.
I co-founded a professional organization, have been published in national magazines, and have worked on all types of residential design projects, all while building an interior design business in Atlanta and ultimately again in Phoenix.
Ultimately, the universe had other plans and I found myself being called away from client work and toward helping you - my fellow interior design CEOs.
I can help you design and build your optimal interior design business.
I believe in collaboration and supporting each other. Forget secrecy and competition, I am here to support and encourage, not to mention talk about all the business “secrets” no one else wants to share.
I want you to be fulfilled, confident, and profitable in your interior design business. To that end, I’m devoted to:
keeping my finger on the pulse of industry trends
interviewing designers just like you to unearth innovative practices and show we’re all in this together
trailblazing new ways to help your business weather social, cultural, and economic storms
Join over 6000 readers who drop what they’re doing every Thursday when the letter arrives in their inbox! Learn how to run your interior design business like a pro!
Capella, your transparency is amazing and your willingness to share info like this says not only a lot about you as a business woman, but also a person. Thank you.
— Jannicke, Las Vegas
Love all of your posts, Capella! I forward them to all of my designer friends. So helpful—and those scripts are amazing!
— Julie, Atlanta
Capella, you have been so inspiring for me since I found you!! Looking forward to more of your stuff!!
— Yzabelle, Ontario Canada
Thank you Capella, I just was struggling with this exact problem the other day. These are perfect. Thank you again.
— Charity, Syracuse
This is so helpful, I was literally just considering the differences of these business structures this morning, and bam – here’s an article that defines it by interior design standards! Thank you for generously sharing the info! Love the serendipity!
— Nicola, San Francisco
You are an inspiration, I don’t know how you do all of this. Thank you so much for sharing all your wonderful ideas and advice. I’m so glad I took The Golden Blueprint.
— Becky, New Hamphire
