Launching an interior design business is not for the faint of heart, some people want to get it up and running in a matter of weeks and others can spend years before they feel like they can hang their shingle.  I see designers get stuck in the process needlessly because they become paralyzed with decision-making.  Keep this in mind - you can always change it later.   I tried to give the steps in order that I would go if I was starting from scratch, but the thing is many of these steps can and should be done simultaneously.  You can't build a great brand without first knowing who you want to sell to and vice versa.  But that's what I mean about changing it later, you can always go back and refine what you've got. 

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