Take Ownership

You are in charge of your business.  You are at the top.  You must take ownership of your service, your business, your job, your employees, your subs, of every aspect of business.  "Every problem in the company was indeed my fault." says Horowitz, without this mindset you will be looking to others while they look to you because, "some employees make products, some make sales, the CEO makes decisions."  You are the decision maker.  If you can't take ownership of what you are building, don't start a design business, or as the author says, "If you don't like choosing between horrible & cataclysmic, don't become CEO."  

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