finding clients — Interior Design Business Resources

Create a Marketing Plan for Your Interior Design Business

If your business is struggling you probably need to be doing a better job at marketing. And even when you are busy you can’t let up on your marketing efforts. In other words, you always need to be marketing because when you stop clients stop.

If you’ve never created a marketing plan now is the time. You may have been marketing and not realized it (and if you’ve had clients this is probably the case) but if you want to get more ideal clients, now is the time to focus on your marketing efforts.

1. Have a Specialty

When you're known for something, people will come to you to get it. When the keywords and text on your website is what your potential clients Google, more clients will find you. When you try to appeal to everyone, it makes marketing much harder. But someone looking for New England meets Palm Beach will certainly find Meggie H Interiors. A client wanting to decorate their kids room in Massachusetts? They'll find Boo and Rook. You'll book more clients if you have exactly what they're looking for.

How to Find Clients

I get asked all the time how to find clients. But, I know where to find my clients, but I'm not sure where you'll find yours.

And that is good news. Because of your unique business you need to spend some time rooting out your unique clients.

You want clients that are going to love what you do and love how you do it. Ideal Clients. Dream Clients. Awesome Clients. There are clients out there that want to do business with you right now. How are you going to find each other?