Here is a secret from my business: I don't meet with potential clients unless I first have an idea of their budget. I don't need a spreadsheet with every penny accounted for (In fact, I really don't want that!) but I do need a starting number that they feel comfortable with.
Here is another secret to getting this number: You ask. Then if they don't know (many don't and this is okay!) then prob further. Keep asking in different ways to get a number from them. Don't waste their time or your own entertaining a project that is an impossible budget. Usually there are two types of clients, those that have a number but don't want to share it because their afraid you'll abuse their money. Or they really have no idea what it should cost. If you're lucky you'll get a client that has an appropriate budget. If you're unlucky you could get a client that has an unreasonable budget.
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