I’m a huge fan of creating an on-boarding process for new clients. It makes attracting and signing new clients so much easier, efficient, and professional. A large part of my system involves a detailed client questionnaire. This helps me get to know the client before work begins. But, what happens after the work is complete? Do you have a process with an end-of-project survey?
Read MoreTake a second to think about the last thing that you purchased - as small as a lipstick or as big as a car. I'd bet that you checked out reviews online before you committed to your purchase. We've come to trust the collective opinion of others - something called social proof to help us make decisions when we buy. Getting testimonials from your interior design clients is important because it boosts this in your own business.
Getting testimonials creates trust with potential clients and shows them the benefits of your service from a client perspective. Likely they will feel reassured that if another client was happy that you've done good work and they will be happy as well. Past performance says a lot about future performance.
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