Sometimes it is hard to communicate your value, to articulate to a client why they should hire you. Why you are the best person for the job. Sure you have the skills required of an interior designer, but a client should hire you for your unique talents and what you bring to the project.
Figuring out how you are different and special is the key.
I read a book a few years ago that changed my business. Before reading this book, I was trying to figure out how to mold myself into a person that I thought clients would want to work with. Easy-going! Compliant! Cheerier!
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