Should You Put Pricing on Your Website?
To reveal pricing or to not reveal pricing.
Since I started my business over 10 years ago, I have always put pricing on my website. I think you should too.
Now there are many ways to achieve this and I hope that you’ll find one that feels comfortable for you.
I’ve never heard a good reason why some pricing information should not be included on your website.
The bottom line is - many people will click off your website over contacting you for pricing. You’re losing clients and inquiries by not sharing pricing on your website.
Why put pricing on your website.
Easier on Clients
Let’s talk a minute about why you should have pricing information on your website. It really comes down to this: clients don’t want to jump through too many hoops to know if they’re in the right ballpark. Too many hoops and you’ll lose them.
Let them know that they are (or aren’t) in the right spot by including your pricing.
If a potential client is researching designers online, they probably won’t want to contact 10 to inquire about pricing. And usually, the standard line from designers is, “Well it depends. Let’s talk about what you’re looking for first.” So to get preliminary pricing from 10 designers could end up being 10 30-minute conversations. If the designer is even willing to provide a number during that first call.
Don’t Frustrate or Confuse Clients
I always try to put myself in the clients’ shoes and just thinking about the above scenario leaves me frustrated. We don’t want to frustrate clients. We don’t want to confuse clients. We want to make our lives as business owners easier. This is why I recommend including pricing information on your website.
Build Trust
It also builds trust. If you put pricing information on your website for all to see, that means you don’t change your pricing model or how you charge based on the client (or how big their budget is). You are publicly declaring it and that helps clients feel that you’re not doing something shady behind the scenes.
Easier Onboarding
Your onboarding begins on your website and you want to be able to attract the right clients and release those that aren’t. Putting pricing on your website allows potential clients to self-qualify. Meaning they can tell right away if their budget fits in with your business. It’s not prudent for you to qualify everyone who visits your website, so let your website do some of that work.
How to Include Pricing on Your Website
I believe any pricing model can work as long as you price with confidence, integrity, clarity, and transparency. Don’t make your pricing complex or convoluted. You should be able to explain easily to the client and they client should be able to easily understand.
You don’t have to put your exact pricing formula on your website, however, you should make mention of how you price. Here are some examples:
Our projects typically range from X to Y.
Our project minimum is X.
My hourly rate is X.
Our design fees start at X.
My pricing model is…
Servicing budgets starting at X.
Packages starting at X.
Give people an idea. Don’t leave them hanging when they’re trying to narrow down a designer to hire.
If you have put pricing info on your website, share in the comments how it works for you!
About The Author
Hi! I’m Capella and I’m an interior designer who helps fellow designers build their businesses. Forget secrecy and competition, I believe designers should support and uplift each other. By helping and boosting one another, we can elevate the business of interior design together! Hang around a bit and I’ll share all the business “secrets” no one else wants to talk about.
